Audi - Q5 (Synchronized) (YouTube)
Audi - Q5 (Synchronized) (QuickTime) [Glossy]
Ad for the 2009 Audi Q5 by Psyop.
From the Glossy interview with the Psyop creative directors:
The task was to show the principle of synchronicity. We were asked to find interesting ways to create real images of driving using thousands of perfectly synchronized humans holding cards...
By combining acrobatic engineers with real time human pixel animation, we set out to create dimensional shapes from people holding cards...
The evolution of the spot is from real time human pixels performing in 2d space, to a dimensional version of the Audi Q5 created by acrobatic engineers flipping cards. The faster the cards flip the more the image becomes real. Ultimately we wanted to show people creating images at the very edge of the possible. Far beyond the simple wave, these people would create the ultimate performance art.
Via No Fat Clips!!!.
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